By 2020, it is planned to operate more than 40 INTERSPORT stores across Chile.
Bern (Switzerland), February, 2016 – IIC - INTERSPORT International Corp. signed a license agreement with Calzados La Otra Opcion Limitada, which is operating 20 sport stores, to convert all stores to INTERSPORT by the end of 2016. By 2020, it is planned to operate more than 40 INTERSPORT stores across the state. INTERSPORT is therefore now also represented in South America
IIC - INTERSPORT International Corporation (IIC) is pleased to announce that it has signed a license agreement for Chile with Calzados La Otra Opcion Ltd. This agreement provides the rights to open INTERSPORT stores exclusively in Chile, to sell INTERSPORT’s private label products and have access to all other IIC products and services.
Calzados La Otra Opcion Ltd has been active in the sporting goods retail business since 2011 and operates 20 sports stores ranging from 200 to 1’400 m2 of retail space in the six main cities in Chile. More than 200 employees run the current operations out of the headquarters in Santiago.
Cristian Cordova, owner of Calzados La Otra Opcion Ltd and Managing Director of INTERSPORT Chile states: „We are proud bringing the world’s leading sports retail brand, INTERSPORT, to Chile and thus to South America. Fitness, running and outdoor activities and a healthy lifestyle are on the rise in Chile. For this reason, we took the strategic decision to enter into the next dimension by executing the INTERSPORT brand values such as expertise, category leadership and being the ‘House of Brands’. With INTERSPORT, a successfully proven sports retailing concept, years of experience as well as outstanding purchasing conditions, we have found the right partner to open multi-brand/multi-sport stores in Chile.”
Franz Julen, CEO of IIC-INTERSPORT International Corp. states: „This market entry is another milestone in the history of INTERSPORT. After Europe, Canada, the Middle-East, Asia and Australia, INTERSPORT is now also represented in South America. With Calzados La Otra Opcion Ltd we have found a successful and competent local retail partner who has access to ideal locations and is familiar with the market and its consumers.”
For further information:
IIC – INTERSPORT International Corp.
Tel. +41 31 930 78 04
Calzados La Otra Opcion Ltd.
Tel. +56 9 9741 0220
About INTERSPORT and The Athlete’s Foot
With retail sales of EUR 11.030 billion (2015) and more than 5,400 affiliated stores in 45 countries, INTERSPORT is the world's leading sporting goods retailer. In December 2012 INTERSPORT acquired the athletic speciality footwear chain, The Athlete's Foot, with around 460 stores in 23 countries and retail sales of EUR 307 million in 2015. The INTERSPORT Group is represented in 66 countries on all five continents.