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The agreement, which extends through June of 2013, continues a strong relationship between the two brands. INTERSPORT was previously an Euroleague Basketball partner for the 2010 Final Four in Paris and the 2011 Turkish Airlines Euroleague Final Four in Barcelona.
Franz Julen, CEO of IIC INTERSPORT International Corp. stated:
Basketball is a dynamic and authentic sport enjoying an ever increasing popularity. INTERSPORT stands for expert authority, authenticity, international expansion and passion for sports. INTERSPORT and basketball are two partners with a natural fit. INTERSPORT was in the past partner of FIBA World and European-Championship. The Partnership with Euroleague is therefore just the next logical step.