INTERSPORT, the worldwide leader in the sporting goods retail market, is also the market leader in Finland.
In its role as the Official Sports Shop, INTERSPORT Finland will distribute UEFA WOMEN'S EURO 2009™ branded merchandise through their retail outlets in the four Host Cities Helsinki, Lahti, Tampere and Turku. In addition, INTERSPORT Finland will also act as the official on-site retailer, selling a broad range of products at all of the five stadia of the tournament.
“Based on the great collaboration we experienced with INTERSPORT during UEFA EURO 2008™, we are convinced that UEFA has chosen the right partner to make sure that high quality products are offered to the football fans in Finland" said Philippe Margraff, UEFA Commercial Director.
The line of merchandise will be available at selected INTERSPORT shops in host cities in Finland as of August and in the stadiums at the tournament.
Commenting on the agreement, Franz Julen, CEO IIC INTERSPORT International Corp. said:
With the UEFA Women’s EURO 2009 in Finland we will continue our good cooperation with UEFA in football, one of our major sport categories. We are proud to be a National Supporter and our retail experience together with INTERSPORT Finland’s strong football market position will further contribute to a successful event.