INTERSPORT launches first store in Kuwait

July 7, 2009

INTERSPORT, the world's leading multi-branded sporting goods retailer and member of Dubai-based Al-Futtaim group launched its maiden entry into Kuwait following the opening of its first store at 360 MALL, Kuwait ...

In line with the international concept of the popular brand, the 13'500 sqft store - the first outside the Arabic Emirates - has been segregated by sports categories providing expert gear for football, tennis, squash, fitness, water sports, with a special focus on women's and kids products.

Mark Fish, Operations and Marketing Manager - INTERSPORT Middle East, said: "We are excited about the store opening in this prestigeous location. Not only does this expand our Middle East footprint but also reflects our philosophy of quality and we are confident this brand will change the outlook for sports goods retailing in the state of Kuwait. This market has immense potential for specialised services in the sports segment and based on INTERSPORT's success in several markets we believe INTERSPORT will be where sport in Kuwait starts."

As a celebratory offer, INTERSPORT will provide customers free delivery and instalment of fitness equipment within Kuwait City. This offer will be sustained throughout the first year of operation.

Worldwide, INTERSPORT works closely with brands such as adidas, ASICS, Nike, in addition to an entire range of its own exclusive international brands - Energetics, McKINLEY and ProTouch. Being the world's leading sporting goods retailer, sports aficionados can expect several exclusive products to be launched and housed at the store.

Additionally, customers visiting the store are guaranteed world class service and expert advice on sports gear. All staff has been trained by professional sports trainers enabling them to advise customers to choose the equipment that best suits their needs.

INTERSPORT at 360 MALL, Kuwait will also offer customers the extremely popular foot-scan technology that determines foot type and movement with precision and enables store staff to recommend the optimal footwear option for customers.

We are excited at the prospect of replicating our successful story in Kuwait. INTERSPORT has strong global brand recognition and 360 MALL, Kuwait's positioning as the largest indoor retail and entertainment centre further embellishes INTERSPORT as the retail giant of choice for the best in sports and fitness equipment,

Mr. Fish added.

360 MALL, Kuwait is located on 6th Ring Road, South Surra in Al-Zahra Area.