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In 2010, basketball fans from all over the world will closely follow what happens at the Basketball Euro League in Paris in May. This partnership agreement with focus on this years Final Four will enable INTERSPORT to further link themselves with Basketball and potentially focus on expanding their business in this category.
The partnership will give INTERSPORT a strong communication platform in over 190 countries and regions, where the Final Four events are broadcasted. INTERSPORT branding will appear on the courtside advertising during the Final Four and all sponsors recognition materials, including interview backdrops at the Final Four in Paris.
Franz Julen, CEO of INTERSPORT International Corp., states:
INTERSPORT is proud to partner-up with the Euroleague Final Four. Through this partnership with Euroleague Basketball, INTERSPORT further strengthens its position in basketball and this sponsorship is the logical continuation of our commitment to basketball, with INTERSPORT also being Official Partner of FIBA Basketball (EURO 2009 and WC 2010).
Jordi Bertomeu, CEO of Euroleague Basketball, states:
We are happy to welcome INTERSPORT into the Euroleague family. The first step of this partnership is based upon providing them with strong marketing and communication platforms that give them opportunities to engage with our fans.