INTERSPORT appointed UEFA EURO 2012™ and 2016™ Official Sports Shop of Licensed Products

UEFA, adidas, as the official Sponsor and official licensee of UEFA and INTERSPORT announced today the signing of a deal appointing INTERSPORT to be the UEFA EURO 2012 and 2016™ Official Sports Shop of Licensed Products.

In the frame of a long-term Strategic Football Cooperation until 2017 adidas transferred these rights to INTERSPORT International Corporation.

The co-operation covers 20 European countries, including the respective host countries of Poland and Ukraine in 2012 and France in 2016. In addition, INTERSPORT will exclusively operate the on-site sales of licensed products at the UEFA EURO 2012™ and UEFA EURO 2016™ stadia and the official UEFA Fan Zones.

As the Official Sports Shop of licensed products, INTERSPORT will offer products in 800 stores across Europe during the event phase. Each store will have a dedicated area for selling the licensed products range. The first product range will be available in the host cities 18 months prior to the even Commenting on the signing of the agreement Franz Julen, CEO of INTERSPORT International said:

Football is and remains a key category of almost every INTERSPORT store. The co-operation with UEFA and adidas enables us to further differentiate from the competition and to continue strengthening our position as the world's biggest football retailer. Our distribution in 39 countries and dedicated sales areas in the stores will assist in marketing the UEFA EURO licensed products worldwide and to further promote the events. The onsite sales in the stadia will be of an outstanding quality as for the UEFA EURO 2008.

Roland Auschel, Chief Sales Officer of adidas, is seeing the close partnership with INTERSPORT as a great platform to achieve the set goals:

We are pleased to further intensify our strong collaboration with INTERSPORT after a highly successful collaboration around the 2010 FIFA World Cup™ and UEFA EURO 2008™. adidas is the global market leader in the football category and INTERSPORT with its wide reach and high competence is the right retail partner for us to successfully market our exciting innovations around the upcoming UEFA EURO 2012™ and 2016™.

David Taylor, CEO of UEFA Events SA, commented on the signing by saying: 

The EURO championships are a highlight of the football calendar for many football fans. It is important for them to have easy access to merchandise for these tournaments in which their national teams compete. Following upon the success of the business relationship previously established between UEFA, INTERSPORT and adidas, I am pleased to confirm the appointment of INTERSPORT as the Official Sports Shop for Licensed Products for the EURO 2012 and EURO 2016 competitions, as well as for the U21 Championships and the Women's EURO. We look forward to the appearance of a range of tournament merchandise in the wide network of INTERSPORT stores across Europe.

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