INTERSPORT assigns a Licence for the market of Egypt and enters Africa

September 20, 2010

IIC - INTERSPORT International Corp. announces to have signed a non-exclusive License Agreement with the Azzam Family already operating as sports Retailers in the Territory of Egypt.

This agreement is the consequent implementation of the defined expansion strategy, which gives the Azzam family the rights to open INTERSPORT stores, sell INTERSPORT’s exclusive branded products in the territory and to have access to all other IIC products and services.

The Azzam family is operating in the multi-sports retail business since 1992, being present in Cairo and Alexandria, selling for various brands such as Adidas, Nike, Reebok, Sketchers, Puma, O‘Neil, Wilson etc.

Currently, the company owns a total of 12 smaller stores, which will all be turned into INTERSPORT stores in the course of the next year. Furthermore they will open 5 new stores in the size range from 500 sqm to 1.000 sqm in the years to come.

Mahmoud Azzam states: “We are excited about the current and new opening of stores and are confident that the launch of the INTERSPORT brand will change the outlook for sporting goods retailing in the Egyptian market.”

Franz Julen, CEO of IIC-INTERSPORT International Corporation, states:

INTERSPORT is clearly the market leader in Europe and Canada. Since our goal is to become a world-wide sporting goods retailer, expansion to Egypt is the first step into the African continent and INTERSPORT will now be present in 4 continents.

With a turnover of over EUR 9.2 billion and almost 5'300 specialist sports stores in 39 countries, the INTERSPORT Group has further strengthened its position as the leader in the world’s sporting goods market.

Further information:

 

Franz Julen, CEO
Bern / Switzerland

Mahmoud Azzam
Cairo, Egypt

Phone:      +41-31-930 7803
Fax:            +41-31-930 7897
e-mail:        franz.julen@intersport.com

Phone:  +20 (33) 054 671
Fax:       +20 (33) 047 026
e-mail:   ahmed.azzam@intersport-eg.com