December 8, 2010

50’000 consumers have decided – INTERSPORT is Germanys «dealer of the year 2010»

In a time where consumers are exigent and demanding, it is an outstanding achievement to be able to bond costumers to its own company and make them enthusiasts.

This kind of consumer loyalty is clearly seen in retail. The costumer’s choice for a product or for a shopping venue is extremely influenced by other costumers. Extremely happy costumers become “fans” and “ambassadors” for products, services as well as for brands.

With this victory, the customers made their decision and decided that their company is exceptionally good

says Josef Sanktjohanser, president of the German trade association (HDE) to the victory of INTERSPORT in the category “leisure and sports”

For more information visit