First INTERSPORT store in Korea opened
February 5, 2010
On February 4th, 2010 the first INTERSPORT store in South Korea and also in Asia opened its doors. Another three stores will follow in the next three months.
On February 4th, 2010 the INTERSPORT Master Franchise Partner LG Fashion opened the first INTERSPORT store in South Korea. The shop has a sales surface of 1'650m2 and is located in downtown Seoul. Another three INTERSPORT stores with sales surfaces between 1'000m2 and 3'500m2 will be opened in South Korea in the next three months.
The optimised INTERSPORT brand appearance "Sport to the People" making the INTERSPORT brand more emotional and dynamic and the related new INTERSPORT store concept are already applied in these stores.
Says Franz Julen, CEO of IIC - INTERSPORT International Corp.: "INTERSPORT is proud to have opened the first INTERSPORT store in Asia together with LG Fashion. We have the long-term goal to play a leading role in most of the Asian-Pacific countries in eight to ten years. South Korea is a first and important step in this direction."
With a turnover of over EUR 9.3 billion and more than 5'200 specialist sports stores in 37 countries, the INTERSPORT Group has further strengthened its position as the leader in the world’s sporting goods market.
