16.06.2009 | INTERSPORT and the International Basketball Federation (FIBA) have signed a major sponsorship agreement to become a Main Sponsor of the four biggest international basketball events that will take place over the next two summers. Now, the second event of this co-operation is coming up: the 2009 European Men Basketball Championship.
INTERSPORT, the world’s biggest sporting goods retailer will be an Official Main Sponsor of the FIBA European Championships (EuroBasket) for Men, taking place in Poland from 7 to 20 September 2009.
The agreement allows INTERSPORT to become associated with basketball, a true global discipline and one of the most popular and widely viewed sports worldwide. Indeed, with an estimated number of 450 million players and fans worldwide, basketball is the second biggest team sport in the world.
FIBA, the world governing body, headquartered in Geneva, Switzerland, is the only basketball organization recognized by the International Olympic Committee (IOC). Featuring 5 Zones and 213 affiliated National Federations, the International Basketball Federation controls all national team championships in the world.
This sponsorship package provides INTERSPORT a strong advertising presence in the basketball venue and during all the games of the 2009 FIBA European Men Championships. INTERSPORT logos will appear on the perimeter boards and on all sponsors recognition materials, including interview backdrops.
For more information, please visit the official homepage.