Division Marketing, Retail and License

The Marketing, Retail and License Division at INTERSPORT International Corporation (IIC) communicates our expertise in strategic, operational, retail and marketing topics to all levels of the INTERSPORT Group. The tasks of the division are:

• Sponsoring programs
• Market research and analyses
• Establishing international marketing campaigns
• Business development
• Store concept and implementation

Marketing Department
The Marketing Department is responsible for increasing and maintaining INTERSPORT's corporate branding and identity awareness through to execution at national level. This is realised by implementing International cooperative marketing campaigns, sponsoring activities or market research. The Marketing Department furthermore strives to increase INTERSPORT’s brand awareness and credibility by the involvement in world famous sports events. As an Official Partner or Official Sports Retailer of a certain events, INTERSPORT can benefit from a fantastic USP in the market. The onsite retail business during events differentiates INTERSPORT from its competitors and simultaneously strengthens the brand.

Retail and License Department
The Retail and License department is responsible for ensuring that all licensees are conforming with the INTERSPORT guidelines and regulations; setting up and initiating expansion strategies and finding new partners in new markets. The main goals are to analyse potential markets, proactively search for investors and coordinate introduction programmes of new licensees. In addition, it is responsible for any legal action related to trademark and property rights. Finally, it ensures the implementation of our consumer commitment procedures and follows up on the implementation and further development of the INTERSPORT store concept and the merchandising style guide.