INTERSPORT appointed UEFA EURO 2008™ Official Sports Shop for Licensed Products

07.12.2006 | 20 European countries and 800 outlets for sale of officially licensed products.

UEFA has announced today the signing of a deal with INTERSPORT to become the UEFA EURO 2008™ Official Sports Shop for Licensed Products.

The agreement between UEFA and INTERSPORT covers 20 European countries, including the two host countries of Austria and Switzerland, and also the major footballing markets of France and Germany. In addition INTERSPORT Austria and Switzerland will handle the sales of licensed products at the eight EURO 2008™ stadia.

As the first official retailer for licensed products, INTERSPORT will offer products in 800 stores across Europe and each store will have a dedicated area for selling the licensed products range.

The first product range will be available in the eight host cities from June 2007 onwards and in some 100 stores across hosts Austria and Switzerland later in 2007.

Commenting on the signing of the agreement Chief Operating Officer of UEFA Media & Marketing Management, Philippe Margraff, said:

“We are delighted to welcome the INTERSPORT Group into the football family as Official Sports Shop for UEFA EURO 2008™ Licensed Products. By joining forces with the world’s largest sports retailer we will make sure that football fans have easy access to officially licensed, high quality products from a retailer they know is truly supporting the event.”

CEO of INTERSPORT International, Franz Julen, said:

"The co-operation with UEFA and EURO 2008™ as Official Sports Shop for Licensed Products is another milestone in INTERSPORT’s strategy to enhance its core competence in team sport and specifically football. UEFA's commitment, shown through the selection of the INTERSPORT Group as it's partner in the sports retail industry, strengthens our leading position as the biggest football retailer and underlines and confirms our passion in the world's most famous and popular sport.”

Bruno Schwobthaler, Warner Bros. Consumer Products Vice President, sales and business development, EMEA:

"We are delighted to have INTERSPORT on board as part of the licensing and merchandising programme for UEFA EURO 2008™. It is a very strong signal that the retail community is acknowledging the value of the Official Licensed Product programme and an important first step in the successful roll-out of the licensing programme across Europe.”