What women want...

 

 

One of the biggest target groups

Women... what has been seen as THE trend over the past years, has now established itself as one of the strongest target groups within the sporting goods industry. Meaning, they cannot be ignored any longer! 

With women representing 48.3% of all skiers, they should be treated with products adapted to their individual needs – meaning lighter skis, different construction and women specific graphics and features.

What will bring the market one step further is the “feminine” thinking, which should already be integrated into the product philosophy.

With 84% of all purchases being decided by women, they are the target group with the biggest growing potential within the sports and wellness categories.