INTERSPORT and adidas FIFA Fair Play Flag Bearers

adidas together with INTERSPORT provided 42 competition winners from all over Europe a once in lifetime experience. The winners were responsible for carrying the yellow and blue FIFA Fair Play flag on to the field of play during the pre-game line-up ceremonies of the 2010 FIFA World Cup™ in South Africa. As one flag bearer puts it after the event: "This is all so exciting! Being on the pitch with all these players and the whole world is watching, it's just amazing!"

Check out pictures of the event